Editor’s be aware: It is a visitor submit by Corey Haines at SavvyCal, an actual nifty scheduling answer that we use to schedule company on our personal podcasts, together with The Neighborhood Expertise Podcast!
Why does rising your podcast viewers appear so troublesome? Podcasts current a couple of distinctive challenges in comparison with different varieties of content material:
- Podcasts are historically audio-only, which implies grabbing your potential listeners’ consideration right away is paramount
- Audio isn’t as inherently shareable as textual content or video; folks eat it in another way
- Discovering new podcasts and podcast episodes is a slow-burn course of primarily based on private style and suggestions
For all these causes, you, as a podcaster, should be artful and strategic about getting your present seen and heard. Rising your podcast listenership is basically a grassroots effort—amongst different strategies, it’s depending on word-of-mouth suggestions from a couple of loyal listeners.
In case you have company in your present, you’ve a leg up on the remaining as a result of your company can share your podcast with their viewers. However first, you need to earn it.
How will you be sure you get one of the best bang on your buck from each new podcast visitor?
One of the simplest ways to make sure that occurs is to make a really nice impression.
It’s a must to stand out from the remaining.
Let’s dig into 5 methods you may put together for podcast visitor interviews and impress your company after they come in your present!
Desk of Contents
- Do in depth analysis
- Ship your visitor a prep electronic mail
- Personalize the scheduling hyperlink
- Create a visitor web page in your podcast web site
- Streamline manufacturing follow-up
- Recap: In the case of podcast company, good impressions final!
1. Do in depth analysis
Since most podcasters don’t do a lot (if any) analysis on their visitor forward of time, one surefire solution to impress your visitor is to indicate that you simply’ve actually accomplished your homework on them.
Not solely will this enable you to produce a greater podcast, but it surely’ll additionally enhance the prospect that your visitor will share the episode with their viewers, refer you to different company, and do you a favor sooner or later.
It sounds easy, however this one small gesture can go a protracted solution to making a long-lasting impression.
Listed here are a couple of methods you will get to know your visitor forward of your time with them.
Use Twitter superior search to analysis your podcast visitor
Dave Gerhardt is aware of a factor or two about podcasts. He’s behind the hit podcasts Tech In Boston, Looking for Knowledge, Ecommerce Advertising and marketing College, and B2B Advertising and marketing Leaders.
Right here’s a sneak peek into how he makes use of Twitter to floor fascinating content material from his company that he can ask about on his podcast.
Twitter’s superior search makes it simple to filter by the variety of likes (as proven right here) in addition to the variety of retweets and any key phrase or phrase.
Use search hacks to floor your visitor’s finest content material
Your visitor might need a weblog on their private web site, write on their enterprise’s weblog, or contribute to different blogs as nicely.
For instance, the question creator:”Tim Soulo” with the Content material Explorer characteristic allows you to discover content material authored by Ahrefs’ CMO, Tim Soulo.
It’ll even present the recognition of every article so you may see which content material struck a chord with the viewers.
Analysis your visitor’s LinkedIn profile
If the skilled background of your visitor is of any explicit curiosity, their LinkedIn profile will come in useful.
Right here, you may see a exact timeline of their jobs and involvements in several firms.
From their profile, you may as well dig into their “Exercise” to seek out what they’ve been posting about.
Take heed to your visitor’s different podcast appearances
Hear Notes describes itself as a search engine for podcasts, which makes it simple to dig up previous visitor appearances your visitor has made on different podcasts.
Podchaser additionally lets you seek for somebody and pull up a curated checklist of their visitor appearances in a particular tab.
It doesn’t take greater than listening to 1-2 different podcast appearances they’ve accomplished to get acquainted and pick different matters and questions that’d be compelling to discover in your podcast.
Quora has grow to be one of the well-liked web sites on the planet with its distinctive Q&A format.
In case your visitor is energetic on Quora, looking out by means of their previous solutions may provide you with some good concepts for inquiries to ask since you may fairly actually see how they might reply.
Entrepreneur and investor Jason Lemkin has answered over 3,600 questions, a lot of that are “off the overwhelmed path” of what he may usually get requested about.
2. Ship your visitor a prep electronic mail
As soon as your visitor has booked a time to file with you, you may ship over a listing of questions or matters to assist them put together, in addition to a bundle of promoting supplies they’ll use to advertise your episode.
Not solely does this present your visitor that you simply’re well-prepared and on prime of your recreation, it additionally permits your visitor to have the ability to ship one of the best content material they’ll for you.
You may ship them an electronic mail like this a couple of days earlier than you file:
Hey NAME — trying ahead to our dialog.
I wished to ship over this checklist of matters we’ll doubtless cowl.
Subjects to prep for:
- Instance 1
- Instance 2
- Instance 3
Any questions earlier than our recording?
Derek Sivers has an article the place he talks about how he asks the host to ship him questions months prematurely when any person invitations him on a podcast.
Right here’s why: “Individuals say that your first response is essentially the most sincere, however I disagree. Your first response is normally outdated. Both it’s a solution you got here up with way back and now use as an alternative of considering, or it’s a knee-jerk emotional response to one thing in your previous.”
He’s noticed that his finest solutions come after he’s had a while to consider it from expertise. He spends hours writing from completely different views earlier than selecting essentially the most fascinating reply. Then, as soon as the recording begins, he tries to make his solutions sound spontaneous.
Giving your company time to organize ideas on questions and matters is assured to impress, but it surely’s additionally an effective way to make them extra spectacular to your listeners.
Professional tip: Arrange a Zapier automation to ship company a prep electronic mail after they e book a time utilizing your SavvyCal scheduling hyperlink. All you need to do is use SavvyCal in Zapier, choose “New Assembly” because the set off, join your account, and ship an electronic mail to the e-mail they used to e book the assembly because the Motion.
3. Personalize the scheduling hyperlink
If you happen to’re nonetheless scheduling recording classes with company by buying and selling emails forwards and backwards, it’s time to start out utilizing a scheduling software that permits company to e book a time straight in your calendar.
However even then, scheduling hyperlinks have grow to be so ubiquitous that an unwritten taboo has developed. Prefer it or not, some folks take offense to receiving a generic reserving hyperlink.
So if you wish to impress your company (and keep away from offense), get within the behavior of personalizing your scheduling hyperlinks.
With a scheduling software like SavvyCal, you may generate personalised scheduling hyperlinks for each visitor with just some clicks.
You’ll be able to prefill your visitor’s identify and electronic mail deal with so that every one it takes is 2 clicks to e book a time with you.
For instance, you may arrange a personalised hyperlink together with your visitor that exhibits their avatar, their identify within the assembly identify, and even their identify within the scheduling hyperlink.
If I wished to file with Derrick, I may ship him the hyperlink savvycal.com/corey/derrick and that approach he is aware of it’s only for him.
Now, all he has to do when visiting the scheduling hyperlink is to overlay his calendar to seek out mutual availability after which choose a slot that works finest for his schedule.
4. Create a visitor web page in your podcast web site
You need to make the visitor expertise as seamless as attainable. A visitor ought to by no means really feel confused. In the event that they do, it’s your fault.
One solution to take your visitor reserving course of from a Motel 6 expertise to a Ritz Carlton expertise is to offer a “Visitor Web page” with important particulars, reminiscent of contact and recording info.
Right here’s an instance of how podcaster David Perell supplies all essentially the most important info to his company pre-recording.
This manner, his company have all the pieces they want earlier than going stay.
Some scheduling instruments like SavvyCal even permit you to mechanically ship company to a visitor web page after reserving a recording time.
5. Streamline manufacturing follow-up
In case your visitor has recorded any audio domestically on their finish, do them a favor by offering a hyperlink to your Google Drive or Dropbox to allow them to add it with none issues.
Audio recordsdata are giant and never everybody has a great cloud storage answer. Asking your visitor to ship you their Drive or Dropbox hyperlink isn’t unhealthy by any means, however it may be inconvenient. Make it simple on them and supply a straightforward approach for them to add on to you.
When you’ve scheduled the episode to publish, ship your visitor a fast be aware about which day they’ll anticipate it to go stay. This manner, if you ship one other message day-of with shareable hyperlinks, they’re more likely to amplify it and enable you to develop your viewers.
Recap: In the case of podcast company, good impressions final!
If you wish to stand out and make an incredible impression together with your podcast company:
- Do in depth analysis
- Ship a prep electronic mail
- Personalize the scheduling hyperlink
- Create a visitor web page
- Streamline manufacturing observe up
Do these 5 issues, and there’s no approach your company gained’t share your podcast, refer you to different nice company, or do you one other favor sooner or later.
In regards to the Creator
Corey Haines is the founding father of Swipe Information and the advertising lead for SavvyCal. He is additionally the host of the podcasts Default Alive and Every thing Is Advertising and marketing. Beforehand he was the pinnacle of progress for Baremetrics and has consulted with over a dozen SaaS startups on advertising and progress.