We’re within the post-internet period,
What do I imply by that? The innovation, the bubble, is over. As for cryptocurrency, it took so lengthy to mature that the governments are actually concerned, regulating or speaking about doing that, whereas the aim of crypto was to obviate the necessity for banks and governments.
Let’s see. You have been on AOL. You bought a high-speed connection. You bought a smartphone. You’re on social media. There was tumultuous change and now it’s over, not that you simply’ll hear this from Silicon Valley. Count on minor steps, not nice leaps ahead, techies have been sideshows within the seventies and early eighties they usually’re going again to that function. I imply why ought to we be listening to Marc Andreessen, who instructed Zuckerberg to face as much as the criticism of Fb. It’s a household, it circles the wagons, and also you’re not a member. In different phrases, these tech billionaires are the enemy. And if Elon Musk doesn’t cease performing like an evil buffoon, he’s going to wreck Tesla. I imply who desires to be related to an organization run by a man like that?
After which there’s Belarus. The place the president put in his girlfriend within the authorities. Solely jogged my memory of America, the place Trump pardoned Steve Bannon and Roger Stone, it’s gotten so dangerous we simply shrug our shoulders. And we marvel how Germany obtained away with the Holocaust…it was within the information, however the common individual simply didn’t care. As for governments…
The U.S. can’t even handle Covid, what are the percentages it’s obtained a lock on the rest?
That’s what Covid has taught us. If there’s anyone house, they’re not in management. Hell, the CDC shortens quarantine days due to strain from enterprise. And so they ask doubters to respect the science?
Sure, nobody is in management, nobody has that a lot energy, and people who had energy and management previously don’t need to admit this, by no means thoughts see it publicized.
TikTok had extra visitors than Google. Take into consideration that, as soon as upon a time Google was a panacea. Now nobody goes past the primary web page of outcomes. As for TikTok…you recognize it’s time-stamped. Social networks are cool after which they’re not, they’re fads. When it’s nonetheless new, when the excitement remains to be occurring, everyone desires to make movies for TikTok. However as soon as they understand views are low, contemplating the quantity of effort concerned, they’re gonna cease. Occurs each time.
However my level is these folks on TikTok are right now’s stars. Actually not actors, who can not open a film, and definitely not musicians.
The report business. Fast, who runs the businesses? And if you recognize that, and even insiders within the music business don’t, you’ll be able to’t identify the VPs. As a result of they’re irrelevant, they’re employee bees, that paradigm of the all highly effective report firm, altering the tradition, is kaput. All of its managed instruments pale away. First, report shops. Then TV. Then terrestrial radio.
These have been the nice outdated days, the times of report shops, BECAUSE IT WAS A CONTROLLED UNIVERSE! Not solely was distribution an enormous hurdle, floorspace was restricted, which meant most legacy acts weren’t stocked in any respect, or had only a best hits package deal, right now was unthinkable, when 66% of streams are catalog. I imply simply strive competing in opposition to Led Zeppelin and the Beatles. As for these inured to the 808… God, you’re utilizing a forty yr outdated faux drum/clap sound and making an attempt to pawn it as hip? Who do you count on to consider this?
And you then’ve obtained the fogeys, nonetheless combating the outdated wars. Streaming, funds. These subjects are already useless, and shortly these bitching about them will likely be too. The basic rock acts can’t get arrested with new materials and SiriusXM bumped Sixties on 6 to channel 73. In any case, when you bear in mind the sixties precisely how outdated are you?
Whereas we have been targeted on Trump, after which Covid, the entire world modified. It grew to become additional decentralized, and never solely in politics. There isn’t a such factor as common attain anymore, each act/band is a cottage business. You attempt to develop your viewers…AND THAT’S IT!
There may be nowhere to cross over to. Terrestrial radio is a backwater riddled with commercials that’s solely listened to by the aged and a budget. These are individuals who don’t actually have a streaming music subscription. It’s best to simply overlook them. They’re not energetic shoppers, and now it’s all in regards to the exercise. They’ve obtained to pay attention, they’ve obtained to purchase tickets and merch, in any other case the economics don’t work.
As for TV… SNL and “CBS Sunday Morning” transfer the needle slightly, however the remainder of the late night time applications are nugatory for spreading music. Hell, have a look at the scores, not solely are there too many discuss exhibits, there are too many exhibits interval! And the considered watching them in actual time… If something good occurs, we’ll hear about it the subsequent day and watch it on-line. That’s the sport late night time TV is enjoying. As for having your individual TV present… Rankings are dangerous and so is the pay. All these outdated objectives you have been constructing in the direction of…they’ve been lopped off, they imply virtually nothing.
As for TikTok…it’s about creativity, it’s not static. Music can comprise these parts, but it surely has not modified with the instances. Recorded music is static. Need to satiate your followers? Consistently launch different recordings/mixes/new tracks. Don’t spend a lot time getting it precisely proper, the concept is paramount, because it all the time is in popular culture. Don’t hassle comping the vocals, nobody cares.
So everyone on TikTok is a star. There are fewer obstacles to entry than there are in conventional leisure. You make it in your id and charisma, the penumbra is irrelevant. That’s how it’s right now, you’re promoting YOURSELF!
And everyone on TikTok thinks they’re equal to the recording stars, the politicos, the so-called wealthy and well-known. They know they’ve been excluded from that recreation, however with out their buying energy the outdated recreation doesn’t exist, however they nonetheless get no respect.
So irrespective of who you’re on-line, a saint, you’re gonna have haters.
After which there are these gaming the system, making an attempt to get forward. Hell, they’ll’t even eradicate spam, what are the percentages they’re gonna do away with the scamsters? Your “financial institution” texted you in your password just lately? As for much less spam in your inbox, that’s on the worth of the good things being weeded out. You hear all this discuss in regards to the energy of newsletters, however everyone with a e-newsletter is aware of it’s virtually inconceivable to achieve the general public. Gmail places your missives in spam and…god forbid you employ profanity, you then’re toast, nothing will get by.
As for Substack… Ever verify the numbers? They’re anemic!
As for constructing an viewers…that’s the toughest half. A family identify sports activities outlet went deep on podcasting, however they have been fortunate if the podcasts hit 4 digits. That’s proper…A THOUSAND LISTENERS!
As for the folks you suppose are stars… You don’t have to listen to Billie Eilish when you don’t need to, by no means thoughts Adele. You’re not uncovered the best way you was, by no means thoughts AM radio within the sixties or MTV within the eighties. There isn’t a middle anymore!
That’s what Covid has taught us. Right this moment, the “New York Instances” printed a chart displaying that the majority Covid infections per capita are in pink states, the place vaccination charges are decrease. It’s not rocket science, however the reality can not compete with fiction. Then there’s that girl who went to an antivax rally and boasted she had Covid and her husband was within the hospital for it, but it surely was innocent. You may’t make these things up, or possibly this story was faux, regardless of the footage, how are you aware? I imply these folks with unimaginable modifying expertise on TikTok are CHILDREN!
And the largest star to die is John Madden. Greater than the passing of Harry Reid. And you recognize why…BECAUSE HE WAS HONEST! He didn’t censor himself, he went deeper into the sport, we crave authenticity and data, however that is what the outdated media barons say we are able to’t deal with as they manipulate us. Duplicity is rampant in America.
So, regardless of with the ability to discover likeminded folks on-line, don’t get the impression that your membership is understood outdoors its borders. Simply because Phish sells out arenas, don’t get the impression there are tens of millions of diehard Phish followers, hell, there could solely be 20,000, going to each gig! However a minimum of Phish engenders this perception, most new acts don’t, after which they marvel why they’re not wealthy.
Before everything, you’ll be able to’t get wealthy making music. Hell, it’s onerous to get wealthy in any respect. Was you could possibly begin on the backside after which ring the bell on the prime, now you’re enjoying the lottery, there are too many obstacles to upward mobility.
And it’s solely going to get murkier.
That is the brand new actuality. An overload of enter that nobody could make sense of. We wish order, which is why folks vote for authoritarians, however the reality is there can’t be, there’s simply an excessive amount of stuff within the pipeline. You’ve obtained your life, your profession, and that’s it. There’s virtually no context. You’re by yourself. And you’ll really feel pretty much as good about your self being a star on-line as you’ll be able to plying the boards as a standard entertainer. Always remember, most musical stars make the music themselves and it’s a success on-line earlier than the label indicators them. The label is a MARKETING ENTERPRISE!
As for reside… There’s no person everyone desires to see. Let’s see, you go on a nationwide stadium tour. Fifty dates at 50,000, though nobody can try this. Which means you performed to 2,500,000 folks, in a rustic of 340 million. Not too good. And Garth Brooks has confirmed this. To maintain costs low he performs as many gigs as are wanted to satiate demand. After which he has to maneuver on, there’s nobody else left who desires to see him!
And Garth was constructed below the outdated mannequin.
Right this moment’s stars are laughable in comparison with these of yore, flavors of the second like Dua Lipa. Subsequent yr will probably be another person, however the level is you’ll be able to’t attain everyone when you’re simply promoting leisure, you’ve obtained to promote extra, excellence and gravitas, and you then nonetheless can’t attain everyone!
The Tower of Babel is right here. Proper now. It’s arrived. There’s loads of cash to be made serving a comparatively small viewers, however when you suppose you’ll be able to attain everyone, you’re out of contact and dreaming. And it’s not going to get higher, solely worse. Hits are gonna shrink. As a result of everyone has their very own style and restricted time. Decisions are seemingly limitless. And if it’s not on demand, at a low worth, it’s a nonstarter.
However you gained’t hear this from the purveyors.
You gained’t even hear it from the federal government. Elected officers are afraid of offending…precisely who? Nobody actually is aware of. Is that this a middle proper or middle left or progressive nation? How large is the proper? Polls are extra inaccurate than ever earlier than. All people’s planning their actions on false knowledge.
The previous retains sliding by. The yr 2000 was TWO DECADES AGO! For those who’re in school right now not solely do you not bear in mind 9/11, you don’t bear in mind the meltdown of 2008! Sure, the whole lot modified when you weren’t wanting. And it’s going to proceed to vary. Until you reside in China, the place you’ll be able to solely play videogames for thus lengthy, they persecute spiritual minorities to extinction they usually can construct infrastructure in almost a minute. It’s the iron fist of Xi. Which many individuals need in America. They need somebody to make sense out of the chaos. And when somebody comes alongside and says they are going to, be careful. As a result of persons are sick of the mealy-mouthed and all the time susceptible to the deceptions of snake oil salesman.
We’re not going backward, that is the place we’re, overlook the previous, it’s almost irrelevant, the whole lot’s up for grabs in right now’s society, it’s utter chaos, and until you settle for this you’re doomed.