By | January 3, 2022

Make your mark

Jan digital meet up

Be part of GoDaddy and Adam Griggs, CEO & Founding father of, for our January nineteenth digital meetup, as Adam shares his high advocate apps and the way they might help you to be extra profitable in what you are promoting.

In 2011, Justin Dube, a bike fanatic, misplaced his job as a comfort retailer supervisor and was struggling to make ends meet, so he began a facet enterprise dismantling bikes and promoting the components on eBay. He made his first sale on the identical day he posted his first itemizing, and by 2012, he was transport greater than $5,300 value of components to folks worldwide every month.

“That’s how our enterprise on eBay got here to be,” he advised eBay in 2013. “Each month, we improve our stock and make more cash than the final.”

Promoting on eBay, Dube was in a position to not solely do what he liked, but in addition make a dwelling off it, and his success illustrates simply how user-friendly eBay’s system could be — even for first-time sellers. If you happen to’re not accustomed to {the marketplace}, you simply want a little bit of foundational data to begin promoting gadgets to eBay’s 182 million energetic patrons.

Every part it is advisable find out about efficiently promoting on eBay

Promoting on eBay doesn’t should be onerous, however you do want to make sure you observe a couple of steps, together with:

  • The right way to arrange an account
  • The right way to create an inventory
  • The right way to handle and optimize your listings

Let’s dive in.

Half 1: Arrange an eBay account

You may arrange your eBay account in just some steps.

Step 1: Register for a private or enterprise account

Go to and click on “register” within the high left of the menu to create an account.

The web page defaults to registration for a private account, which is good should you plan to promote small quantities of things often. Nonetheless, should you plan to promote giant portions commonly, go for a enterprise account, as illustrated beneath.

Exampled of Create an Account Page on Ebay

Step 2: Create a person ID

Subsequent, you’ll be requested to decide on a person ID. Your ID might be displayed to each person who views your listings or interacts with you, so select knowledgeable person ID identify that displays what you are promoting. For instance, two of eBay’s high sellers, thrift.books and musicMagpie, promote books and compact discs, respectively.

Step 3: Set an computerized fee technique

After making a person ID, you’ll be prompted to offer an computerized fee technique: PayPal, a checking account, or a credit score or debit card.

Example of Ebay Automatic Payment Method

eBay will use this fee technique to cost you for any charges referring to your vendor exercise, akin to purchaser reimbursements.

Half 2: Promoting on eBay: Create an inventory

Now that you just’ve created a vendor account on eBay, it’s time to record your first merchandise.

Creating a listing example on Ebay

Log in to your account and click on “Promote” within the high right-hand nook to get began.

Step 1: Determine your product

There are two other ways you’ll be able to record an merchandise on the market: eBay’s fast itemizing software or the superior itemizing kind. The short itemizing software generally is a sensible choice in your first itemizing as a result of it’ll present steerage on find out how to worth and ship your merchandise based mostly on earlier gross sales of the identical or comparable gadgets. Nonetheless, when you’ve got a number of stock or are going to be promoting on eBay typically, it’s possible you’ll wish to use the superior itemizing kind due to its extra options.

To establish your product with the fast itemizing software, merely enter phrases that describe your merchandise or its UPC or ISBN code within the search bar. eBay will routinely present itemizing strategies based mostly on comparable gadgets which have offered. For instance, should you’re itemizing a pair of Nike males’s footwear on the market, the fast itemizing software will begin populating info for you, as illustrated beneath.

Tell us what you're selling form on Ebay

If you happen to see an inventory that matches the product you’re promoting, click on “choose” as illustrated beneath.

Tell us what you're selling form on Ebay with shoes

This may populate your itemizing with info from the chosen itemizing, and also you’ll then have a chance to edit any fields to customise your explicit product.

Create your listing on Ebay with shoes

To establish a product via the superior software, kind the key phrases in your product into the search bar and click on “Get began.” If you happen to’re uncertain which key phrases to enter, establish your product by clicking “Browse classes” and deciding on the class and subcategories that finest match your merchandise. For instance, should you’re promoting a e-book, you’ll be able to then choose the e-book’s style.

Tell us what you're selling form on Ebay with books

When you’ve made your picks, a kind might be generated with quite a lot of fields to fill in about your merchandise.

  • The title is the primary line of textual content folks will see about your product. Embrace a very powerful, compelling details about the merchandise within the title — it will make the itemizing simple to seek out and entice patrons to click on on it.
  • eBay additionally requires that you just fill in product identifiers, akin to UPCs and ISBNs.
  • Fill in merchandise specifics or the model and bodily particulars of what you’re promoting, akin to measurement, make, mannequin, and colour. This info will make it simple for patrons to seek out your product via search.
  • Embrace as much as 12 high-resolution photographs of the merchandise you’re promoting. The minimal and most picture dimensions are 500×500 pixels and 9000×9000 pixels, however 1600×1600 pixels is really helpful. {Photograph} your product in entrance of a white background in a well-lit space to make the itemizing look skilled and uncluttered. Together with high quality photos isn’t solely visually interesting to patrons, however there’s additionally a science to it, as detailed in this FollowUp article.
  • Write an merchandise description that’s clear and concise. The copy ought to reply any questions a purchaser could have in regards to the merchandise (measurement, dimensions, specs, and so on.). Preserve the formatting easy, and think about using bullet factors to make the outline fast, easy-to-read, and mobile-friendly.

Now that your product info is full, you’ll be able to transfer on to the subsequent step.

Associated: The right way to write product descriptions to extend gross sales

Step 2: Select between Public sale-style and fixed-price promoting

Subsequent, you’ll have to pick out which kind of promoting you wish to use on eBay: public sale or mounted worth.

Selling details form on Ebay

In auction-style listings, patrons bid on gadgets till the tip date you set. It’s also possible to embody an “settle for Greatest Gives” choice, which permits patrons to make a proposal on an merchandise that you may then select whether or not to just accept. When you can set a set worth on auction-style listings, do not forget that it should be 30 p.c increased than the beginning worth.

It’s finest to make use of auction-style listings in circumstances while you’re uncertain of the merchandise’s worth, while you wish to promote an merchandise shortly, or when your merchandise is uncommon or distinctive.

In fixed-price listings, also referred to as Purchase It Now listings, you set the worth for the merchandise. This promoting technique is finest to make use of when you already know the worth you wish to get for an merchandise, when you will have a number of stock, or while you need your itemizing to seem in search outcomes for greater than 10 days.

Now that you just’ve chosen your promoting format, you’ll be able to resolve how lengthy your itemizing will final.

Step 3: Set your itemizing period

Subsequent, you’ll be requested to set a begin date and period time in your itemizing.

Selling details on Ebay Duration

Contemplate the next elements when deciding what the beginning date and period of your itemizing must be:

  • Your kind of promoting:
    • Public sale-style listings can final for one, three, 5, seven, or ten days.
    • Mounted-price listings are thought of “Good ‘Til Canceled,” that means they’ll be re-listed each month till the merchandise is offered otherwise you cancel the itemizing.
  • When patrons might be on-line: Take into consideration when customers are most probably to put bids in your merchandise, and remember the fact that the extra people who find themselves on-line when your public sale is closing, the extra bids you’re prone to obtain. For instance, should you record an merchandise on the market at 3 a.m. on Saturday and choose a three-day itemizing period, it’ll finish at 3 a.m. on Tuesday when your itemizing gained’t be in entrance of as many potential patrons, so on this situation, it could be finest to schedule your itemizing for a later time.

Now you’ll be able to transfer on to truly placing a worth in your product.

Step 4: Worth your merchandise

The fields for pricing your merchandise seem slightly below the itemizing period.

Price your item example on Ebay

The significance of pricing can’t be overstated on eBay. Setting a aggressive charge not solely impacts patrons’ willingness to pay, nevertheless it additionally impacts how seen the merchandise is in eBay’s search outcomes.

Pricing isn’t a guessing sport, so do a little bit of market analysis to discover a aggressive charge in your product by looking eBay’s accomplished listings to see what number of comparable gadgets have offered and at what charges. To see this search filter, scroll down the left-hand panel on a search outcomes web page till you attain the Preferences part. Underneath “Present solely,” verify off the field for “Accomplished Gadgets.”

Completed items example on Ebay

Listings with a inexperienced worth are those who offered, whereas listings with a pink worth are gadgets that ended with out a sale.

Check out the costs for each offered and unsold gadgets, and contemplate how the gadgets’ pricing might need performed a task. Have been the unsuccessful listings priced exceptionally increased, or may one other issue, akin to excessive transport prices or poor vendor suggestions, have prevented an merchandise from promoting? It’s also possible to use this info to find out how a lot an merchandise sells for on common and to see if different sellers had extra success promoting the merchandise with a fixed-price or public sale format.

Remember the fact that should you’re promoting a high-priced merchandise, an vintage, or a collectible, it may be useful to incorporate knowledgeable valuation or authentication paperwork to justify the merchandise’s excessive worth and enchantment to bidders. You may embody a picture of any such paperwork within the itemizing photographs.

Now that you just’ve decided the right worth to get patrons’ consideration, you’ll be able to choose transport choices in your merchandise.

Associated: The right way to worth merchandise — 7 aggressive pricing methods to make a revenue

Step 5: Arrange transport choices

When you’ve set your worth, you’ll have to arrange transport choices in your product. Intention to make your transport coverage as engaging as potential, whether or not that’s providing two-day transport or free returns.

On the planet of Amazon Prime, handy transport is an expectation of on-line patrons that you will need to ship on to remain worthwhile.

Past assembly patrons’ expectations, providing a powerful transport coverage will increase the visibility of your merchandise on eBay. With {the marketplace}’s search engine, patrons are in a position to type merchandise with quick transport instances that meet eBay’s Assured Supply (EGD) tips. To qualify for EGD, an inventory should have a same-day or one-day dealing with time.

To set your transport coverage, fill out the next info within the itemizing software:

  • Sort of charge: Choose a flat charge for all patrons, a calculated charge based mostly on the customer’s location, freight transport for big gadgets that weigh greater than 150 kilos, or “No transport: Native pickup solely.”
  • Service providers: You may select from quite a lot of carriers and their providers, together with USPS, FedEx, and UPS.

Calculated shipping example on Ebay


If you’re providing worldwide transport, you’ll even have to decide on a kind of charge, however you’ll have solely two choices: flat charge or a calculated charge based mostly on the customer’s location.

Flat cost shipping example on Ebay

If you happen to want help with sending orders on time, contemplate signing up for eBay’s World Delivery Program (GSP). With this program, sellers ship offered gadgets to eBay’s world transport middle in Kentucky. From there, eBay handles any customs paperwork and ships the merchandise to patrons throughout the globe.

As a result of eBay is caring for the transport, eBay might be accountable for any supply mishaps that will happen.

There’s no charge to affix GSP. Nonetheless, customary eBay promoting and PayPal charges apply, together with PayPal’s transaction charges for cross-border funds. The ultimate charge is calculated based mostly on the overall quantity of the merchandise sale, together with any home transport charges.

Half 3: Handle your eBay itemizing

As quickly as your itemizing is dwell, you’ll obtain an e-mail informing you that it’s posted, however your position as the vendor is much from over. You’ll nonetheless want to interact with patrons who’ve questions, presumably promote your itemizing, and full the transaction in case your merchandise sells

Whereas eBay will e-mail you if a purchaser asks a query, you may as well regulate your itemizing by logging in to eBay and clicking on “My eBay” within the high right-hand nook of the menu. From right here, you’ll be able to view your energetic listings, see how many individuals are watching your itemizing or have positioned bids, and reply any purchaser questions.

Construct a constructive vendor fame

It’s vital to take care of a constructive vendor fame. This will increase your credibility as a vendor, encourages patrons to buy with you, and even boosts your search rating.

The right way to develop a constructive vendor fame:

  • Supply aggressive pricing and transport
  • Reply purchaser questions promptly
  • Present glorious customer support
  • Preserve observe of stock to keep away from canceling gross sales
  • Observe shipped gadgets and supply clients with supply dates
  • Promptly report any points you will have with a purchaser
  • Go away constructive suggestions for patrons and ask them to depart you suggestions as effectively

As you’ll be able to see, constructing a constructive vendor fame includes taking motion at each step alongside the best way, from creating your itemizing to transport a bought merchandise.

Full a transaction

When an merchandise sells, eBay notifies the vendor instantly. When you get that message, full the transaction shortly and precisely to take care of a constructive vendor fame.

Listed below are a few ideas for finishing transactions in a manner that’s each safe and thoughtful of the customer:

  • Ship the product as quickly because the fee is verified. eBay will inform you as quickly as fee is acquired. Typically funds can take longer to reach based mostly on the kind of fee a purchaser makes use of, however you’ll be able to at all times verify fee standing via “My eBay account.” If you happen to see {that a} fee is pending or on maintain, PayPal or eBay could have positioned a non permanent maintain on it. That is widespread should you’re a brand new vendor who hasn’t established a promoting file but. You’ll turn out to be a longtime vendor after it’s been greater than 90 days since your first profitable eBay sale or should you’ve had greater than 25 transactions and made $250 in gross sales.
  • Take motion should you don’t obtain fee inside a few days. Begin by contacting the customer to substantiate once they plan to ship the fee. If the customer doesn’t reply to your message or bill, report the unpaid merchandise to eBay. You will need to report your case inside 32 days of your itemizing ending. As soon as a case has been opened, the customer has 4 days to reply or pay for the merchandise. After 4 days have handed, go to eBay’s Decision Centerto shut the case by deciding on “obtain charge credit score” after which “shut case” on the next web page. The unpaid merchandise will then be recorded on the customer’s account, the charge might be credited again to you, and you’ll re-list your merchandise.

If you happen to discover that your itemizing isn’t producing a lot curiosity although, you may get it in entrance of extra potential patrons by doing a easy promotion.

Promote your listings

Promoting on eBay generally is a problem merely due to the billions of listings that exist on {the marketplace}.

By selling your itemizing via eBay promoting, your product has a greater likelihood of standing out and attracting patrons. Actually, in response to eBay, the publicity of promoted listings is 36% higher than non-promoted ones.

Promoted listings seem on the high of search outcomes when a purchaser searches in your explicit merchandise. The itemizing might be recognized as “Sponsored,” as within the screenshot beneath.

Cat tree condo listing on Ebay

To create a promoted itemizing, you should be an eBay retailer subscriber. To arrange your promotion, go to and select the way you wish to arrange your marketing campaign: by deciding on particular person listings or deciding on them in bulk.

Create your own campaign example

When you’ve chosen the itemizing you wish to promote, an advert might be routinely generated. Now you merely should resolve how a lot you’re prepared to pay for promotion. That is known as the advert charge.

The advert charge is a proportion of the merchandise worth, and sellers can set their charge to as little as 1%. This proportion is what you’ll pay to eBay if a purchaser clicks in your promoted itemizing and purchases your merchandise.

The advert charge you select primarily helps eBay resolve if it desires to advertise your itemizing when a purchaser searches in your merchandise or one thing comparable. The upper your advert charge, the extra possible it’s that eBay will promote your itemizing. You may view eBay’s advert charge tendencies by nation and class.

Now that you just’ve created a promoted itemizing, you’re effectively in your approach to turning into an knowledgeable vendor.

Experiment to consistently enhance as an eBay vendor

Promoting on eBay is continually evolving, and this information offers solely foundational data. When you’re snug with the fundamentals of promoting on eBay, it’s time to experiment to learn to make your listings extra aggressive and uncover new methods to achieve clients and assist what you are promoting thrive.

Begin by analyzing your account knowledge with this information to monitoring and making use of metrics for higher progress; it would make it easier to establish areas the place you’ll be able to experiment with new concepts.

For instance, should you at all times create fixed-price listings, attempt public sale listings to see in case your income improve. Or, in case your itemizing isn’t producing a lot curiosity, tweak your merchandise description or take a look at out a promoted itemizing to see if it will increase gross sales.

It’s also possible to experiment with transport choices like Justin Dube did. As he accomplished increasingly more eBay gross sales, he discovered that utilizing eBay Labels and providing free transport on all orders reworked his enterprise and, in the end, made it sustainable.

Don’t be afraid to attempt your personal checks to find out what makes your personal listings best when promoting on eBay.

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