By | January 4, 2022


Inform me how this sounds: 

  • Dwelling in sunny Puerto Rico, swimming within the ocean within the afternoons
  • Working your personal enterprise that emphasizes your strengths and offers you the liberty to work the way you need 
  • Not having to do the dishes
  • Having a boutique closet
  • Maintaining your life easy with few private obligations and duties

… and having sufficient monetary safety to make it occur.

I’m so excited for this submit. Why? As a result of we’re going to take a deep take a look at my pal Selena Soo’s Wealthy Life. Selena is a publicity and advertising and marketing strategist operating a 7-figure enterprise from Puerto Rico, and she or he shared REAL numbers with us and tells tales about what dwelling a Wealthy Life means for her.

First, let’s take a look at certainly one of Selena’s two major Cash Dials: comfort. 

I really like spending my cash on comfort. I’ve turned this Cash Dial all the way in which up — I need to streamline and cut back stress in a number of areas of my life. 

Selena has related targets. 

Her residence in San Juan is steps away from her favourite eating places and different metropolis conveniences. The grocery store, dry cleaner, health club, and pool are all inside her residence complicated. She doesn’t want a automotive and all of the bills that come together with one. 

Selena additionally saves time by assembly together with her private coach by way of Zoom 5 occasions per week. Wait — Zoom exercises? Sure. 

Selena says, “I don’t must journey to the health club, get settled, do my exercise, after which come again dwelling. That might simply turn out to be a two-hour factor. As an alternative, I can simply flip open the pc, do a 30-minute session, and be finished.”

I really like how Selena handles garments — she actually leans into comfort. “Once I lived in New York Metropolis, I’d have a part-time private assistant (who labored full-time in style) go to the division retailer one hour earlier than me to search out garments and the very best becoming room, so after I arrived I used to be not losing any time.” Sure! Even now in Puerto Rico, she has assistants place orders and deal with returns. 

Now, some actual numbers: 

  • “I used to drop $700 with out a second thought at Bloomingdale’s.”
  • In NYC, Selena lived a block and a half from a pattern sale showroom, so she purchased discounted clothes from Lease the Runway, Alice and Olivia, and so on. “Attire that have been $1,000 have been on sale for $200.”
  • “I pay a stylist $300 a number of occasions per 12 months to search out garments on-line for me.”
  • She paid $75/hour to have somebody set up her closet in order that she had a system and the closet appeared good. “It brings me pleasure to have such a colourful and trendy walk-in closet. It feels prefer it’s out of ‘Intercourse and the Metropolis.’” 

One other large space of comfort for Selena is meals. When she lived in New York Metropolis, she spent $1,000+ per week on meals. She usually ate out — in NYC, she may simply spend $100 on dinner. In Puerto Rico, it’s $30–40. 

In NYC, she had a private chef who value $360/week plus the price of groceries. She additionally has a private chef in Puerto Rico. Listed below are a number of the meals her chef has ready for her: 

  • Curried pumpkin soup with coconut milk
  • Shrimp, avocado, and dragon fruit salad with cilantro French dressing
  • Caprese salad with strawberries, radish, and basil
  • Sauteed purple okra with cashews and garlic
  • Salmon fillet with shallot, butter, and lemon
  • Beet and goat cheese salad

Selena stated two issues that I really like: “I don’t have to arrange meals. It simply form of reveals up” and “I’m often consuming out, getting Uber Eats delivered, or consuming from a container ready by my chef, so I nearly by no means do dishes.” 

Sure! I really like seeing my college students construct their companies and stay their Wealthy Lives.

Selena Soo’s self-improvement Cash Dial

Selena spends extra on self-improvement than most individuals can be comfy with. She doesn’t care what different folks assume. She spends on what’s essential to her — and her enterprise success permits her to do it.

Right here’s why I like it: Specializing in enhancing herself is what helped Selena begin and develop her enterprise (extra on that later). However as her enterprise grew, specializing in self-improvement and self-care has helped Selena take care of the stresses of operating a multimillion-dollar enterprise with over a dozen crew members and several other hundred college students and shoppers per 12 months. 

OK, let’s take a look at a number of the particular methods Selena has turned up her self-improvement Cash Dial, together with her actual numbers.

Private care

I’ve impeccable eyebrows, Selena has impeccable eyelashes. This 12 months Selena spent $4K on lash extensions and Glamnetic magnetic lashes. She additionally will get blowouts for her hair twice a month. As a extremely seen entrepreneur and “a single girl searching for love,” Selena says her look is essential to her for each private and enterprise causes. 

Right here’s one other: “I get my finest enterprise concepts on the spa or on the therapeutic massage desk. It places me in a relaxed state. It’s actually essential for my enterprise and private well-being, and I prioritize it,” Selena says. She has a $99/month spa membership, and in addition spends $150 on 90-minute massages at dwelling. The spa features a saltwater floatarium, rain bathe hallway, and steam room that Selena has limitless entry to.

Relationship help

Just a few years in the past, Selena was in a horrible, emotionally abusive relationship. I encourage you to examine it right here. I learn this story earlier than Selena revealed it — it’s highly effective and essential. 

That’s a part of the explanation Selena invests a lot in relationship help. She’s targeted on breaking previous patterns and confronting relationship fears. 

After she revealed her article, she went down an Instagram rabbit gap and found that one of the crucial prestigious matchmakers prices as much as $300,000 per 12 months for a world search. She did NOT do this. 

Listed below are a number of the methods she DOES spend: 

  • She signed up for a six-month group program with relationship coach Sami Wunder (who was certainly one of her PR company shoppers) for $6,000, in addition to one other program of hers for $2,000. 
  • She discovered a neighborhood matchmaker for $12,500, who supplies 6–8 matches.
  • She pays for relationship apps like Hinge and Bumble.
  • She has an government coach, Jen Mac, who she talks with about a wide range of enterprise and private points, together with relationships, codependency, and intimacy fears. This prices over $20,000 per 12 months.
  • She has a therapist and pays 60 euros per session.

Which will sound like so much, however Selena says, “I’ve spent hundreds of thousands of {dollars} on my enterprise over time. For me, the one factor in my life I don’t have is the connection I would like. That’s an even bigger precedence to me proper now than rising my enterprise — and I’m keen to spend cash on it.” 

“I’ve spent greater than $36,000 on a enterprise mastermind, together with journey and lodging, however I didn’t get a lot out of it. I noticed this 12 months that I have to take dangers and present up in a giant strategy to create the connection I would like, even when my investments don’t repay.” 

I really like her philosophy about spending cash on issues that finally didn’t work: “In enterprise and life, you make investments primarily based on the place you might be on the time and your hopes and goals, and typically it doesn’t work out. That’s okay.” 

Selena additionally talks with a psychic on a month-to-month foundation to get her opinion on issues like how a launch goes to go, who to rent, and so on. She provides consultations together with her psychic as presents to pals. She additionally has an power healer to assist work out the bodily elements of emotional therapeutic. She spends round $2K/12 months on these companies. 

After seeing these numbers, what are you pondering? I wager a few of you might be pondering that these numbers are “loopy” or “ridiculous.” And you could be proper — for you! 

What I really like about Selena is that she is aware of what’s essential to her and what she will afford — after which she spends cash on it. 

“I select to stay the place different folks trip”

Selena runs a 7-figure publicity and advertising and marketing training firm from sunny Puerto Rico. “I select to stay the place different folks trip,” she says. “I’ve the town … however I even have the rainforest and the seaside.”

I need to share with you three tales that illustrate her Wealthy Life. 

Befriending the chef

Selena and her finest pal have a favourite Japanese restaurant in Puerto Rico. However there are solely six tables and a small bar space, so it’s very tough to get a reservation there. For the reason that restaurant is so in demand, they hardly ever reply the telephone and you can not ebook on-line.

One evening Selena observed there have been some seats open on the bar. She requested if she may sit there, however was instructed these spots have been solely accessible for pals of the chef. “I have to turn out to be pals with the chef,” Selena determined. 

The following time Selena bought a reservation, she and her pal requested the waitress to deliver over the chef. They instructed him how a lot they beloved the meals, how appreciative they have been of this hidden gem, and subsequent factor they knew he despatched out some particular sushi that wasn’t on the menu for them to attempt.

After a pair extra visits and conversations with the chef, Selena and her pal at the moment are on the VIP record. They’re assured a spot each time they arrive by, and have a standing reservation at this stylish sushi spot each two weeks.

World-class salsa classes

Selena identifies as a former workaholic. A part of her choice to maneuver to Puerto Rico was to undertake a slower tempo of life and luxuriate in life to its fullest.

“Earlier than I moved to Puerto Rico, I used to be in fixed hustle mode. I used to be at all times working and felt disconnected from my physique. I needed to search out methods to reconnect with myself and decelerate.”

One of many issues Selena did was study salsa. 

“I take non-public salsa dance lessons and my teacher is a four-time world champion. She’s arguably the very best salsa dancer on this planet.”

Manifesting a birthday resort

Selena says, “It was on my psychological imaginative and prescient board to manifest a free keep at O:LV Lodge, a brilliant cool boutique resort that has been known as ‘the sexiest resort within the Caribbean.’” 

“Loisse [the owner] was an acquaintance and despatched me a Fb message a few weeks earlier than my birthday that stated, ‘Hello Selena! How are you? I’m deciding on a number of individuals who can affect others. Would you want to remain at O:LV or spend the day as you want and submit about it?’ I used to be an immediate sure!” Selena and her pal even did a photograph shoot on the resort.

I like it. Selena is aware of what she needs and is designing a Wealthy Life that’s tailor-made for her. 

How about you? If you happen to may stay wherever or have experiences like this, what would you select?

From a $42k/12 months nonprofit dream job to multi-7-figure enterprise

Selena’s Wealthy Life is made doable by her multi-7-figure publicity and advertising and marketing enterprise, which she runs from her small residence in Puerto Rico. 

Relating to her dwelling atmosphere, Selena values simplicity and ease. Her 670-square-foot one-bedroom residence is right for her. “In a smaller area, I’ve much less to embellish, handle, and clear.”

Selena is really dwelling her Wealthy Life.

However it wasn’t at all times that means.

In her mid-20s, Selena had her dream job working at a nonprofit in New York Metropolis. However she wasn’t comfortable — she was bored with the lengthy hours and low pay. So she went to enterprise college at NYU. 

Throughout grad college, Selena began to determine how she may construct a enterprise round her personal strengths. She had began to observe a number of folks on-line — Marie Forleo, Danielle LaPorte, and extra (together with me) — and began to see one thing…

Selena describes herself as naturally introverted, and even shy at occasions. However she’s a brilliant connector. She began sending easy, private emails to the folks she was following on-line and introducing them to others.

This straightforward act — an introvert reaching out by way of electronic mail — finally helped Selena develop her personal publicity and advertising and marketing firm. She constructed her enterprise round her strengths as a connector. 

Right here’s what she says: “I’m extra comfy behind the scenes, like after I’m teaching, consulting, strategizing, and main my crew, versus at all times being public going through. So regardless that I’m a publicity skilled, I actually solely do publicity yearly round my launch. I’m not doing interviews 12 months spherical or flying out to talk on phases. I make a giant bang yearly after which I retreat again into my shell. That’s a part of my Wealthy Life.” 

Sure! I like it. Selena is aware of herself and is aware of what she likes and doesn’t like … and she or he constructed her enterprise round how she works finest. She hires folks to assist her in areas that she’s not as robust in. It’s a enterprise completely suited to serving to her stay her Wealthy Life.

“I’m taking a month-long journey to Southeast Asia … and my enterprise will preserve operating”

Right here’s the query I ask on the high of the Earnable product web page: What should you may begin a enterprise that pays you to stay the life you’ve at all times needed?

Selena has used my materials to assist her begin and develop her enterprise and stay her Wealthy Life. 

She has so many tales of the advantages of operating her personal firm that I may preserve telling them for days. Right here’s one which has but to be absolutely written.

June 2022 would be the ten-year anniversary of her enterprise. Ten years! Congratulations, Selena! 

Selena may also flip 40 in July, so she is taking November off of labor to journey to Southeast Asia together with her finest pal, Heidi. They’re going to Hong Kong and Thailand to stay it up. 

“I had needed to attend to do these sorts of issues till I had discovered my companion,” she stated. However she selected to stay her Wealthy Life now somewhat than wait. 

Working her personal enterprise is what permits her to do this. 

Selena says, “I’m the face of the enterprise, however I additionally produce other senior leaders and coaches, so the enterprise can run for a month with out me. The opposite coaches can run the group calls.”

“A part of my Wealthy Life is that I don’t should be the focus. I really like lifting different folks up, and I really like spreading duties so not the entire weight is on me.”

I really like this. Selena is displaying how operating your personal enterprise can assist you reside the lifetime of your goals, your Wealthy Life. It could actually can help you take month-long holidays and know that your corporation will run with out you.

*    *    * 

Ten years in the past, Selena was simply getting began together with her enterprise. She was in the identical place many individuals are, questioning whether or not to remain in a job they don’t like, change jobs and even careers, or begin their very own enterprise. 

So I needed to share her story for instance of what’s doable once you take the leap and begin your personal enterprise. If you wish to study extra about Earnable, my program that reveals you the best way to begin and develop your personal enterprise, click on right here

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