By | January 14, 2022

Whereas it’s clear that the pandemic has modified the best way we work – each out and in of the workplace – it’s unclear how every metropolis and its entrepreneurs have tailored to the adjustments.

In line with a survey of 275 small enterprise house owners in Atlanta, 50% responded that their important supply of revenue has modified. Twenty % of these respondents cited that their aspect hustle has now turn into their important hustle and first supply of revenue.

With that in thoughts, the pandemic pushed many entrepreneurs who had been on the point of committing totally to their enterprise over the sting.

The excellent news? It’s figuring out. Three out of 5 respondents have reported a rise of their revenue since 2019. They’re additionally having fun with life as a small enterprise proprietor, citing flexibility, elevated management and the flexibility to work from wherever as key perks.


Operating the day-to-day comes with some unavoidable baggage, and plenty of of Atlanta’s entrepreneurs don’t appear prepared to dump any of it simply but.

In line with the survey, the highest two downsides to small enterprise possession embrace elevated stress and the act of paying quarterly self-reported taxes. Nonetheless, most small enterprise house owners don’t search monetary recommendation or assist – 39% don’t use any accounting software program and extra broadly, 27% don’t depend on anybody for enterprise recommendation (40% depend on family and friends).

Forecasting for the long run

What does this imply? Given the risky market we’ve witnessed and skilled for almost two years, most Atlanta small enterprise house owners aren’t outfitted to forecast for the long run. Whereas many (50%) depend on their local people to community and search out prospects, they don’t have any exterior skilled steering on find out how to reasonable money circulation, tackle seasonality and peak season repercussions, and pivot to alternate streams of income.

This, in flip, will create a transparent hole between those that have sought monetary counsel to extend their enterprise acumen, and people who haven’t – notably as Atlanta (and the remainder of the world) continues to adapt to the brand new regular and get again on its ft.

Embracing a brand new mindset could possibly be key for small companies as they proceed to recuperate, acclimate, and place themselves for fulfillment. Whereas many small enterprise house owners put on a number of hats and make use of a ‘do it your self’ mentality, adopting a ‘do it collectively’ method by partnering with a trusted advisor like an accountant or bookkeeper will help them achieve a aggressive edge.

“Many entrepreneurs who’re self-funded and have a small crew can get caught up within the whirlwind of operating a enterprise and might overlook about positioning themselves for development and scale,” stated Rashida Gayle, Atlanta-based Founder and CEO of Twenty Six Leisure, who turned a downsize in the course of the pandemic into a chance to launch her new firm. For Rashida, strategically positioning herself round a powerful crew with experience in accounting, authorized, social media and extra, is the important thing to the success, sustainability and development of her enterprise.

Getting assist to navigate unsure waters

As small companies proceed to navigate these unsure instances, planning for various eventualities, monitoring benchmarks and evaluating enterprise efficiency is essential – and made extra doable with the assistance of a dependable advisor, whose expertise and insights could be invaluable. Small companies ought to view themselves as sponges, soaking in as a lot steering and recommendation as they’ll.

“New enterprise formation spiked in 2021 and entrepreneurs wish to know find out how to run their enterprise efficiently from the beginning,” Rashida provides. “As a enterprise proprietor, figuring out your strengths and weaknesses are key so you may place your self round the proper folks that will help you strategize, develop, and gas additional enterprise success.”

Leave a Reply

Your email address will not be published.